Module
Brand strategy

Fiona Pawley

Research & audits, strategy, brand narrative, brand identity, print collateral, website design and development.

Brand strategy

Brand strategy

We re-positioned the business as a nimble generalist, which could build tailored solutions to any strategic business problem. The narrative of the brand came from a comment made by an existing client, whom said that Fiona, ‘just took care of things, full-stop’.

The marque

The marque

We wanted to manifest the ideas of progression and reliability into the final marque. We used the symbol as part of an uncluttered visual language to reinforce these concepts. We then created an custom wordmark to compliment the symbol.

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Bringing the brand to life

Bringing the brand to life

We created a bold and confident tone of voice that was self-assured, yet not arrogant. We came up with a series of simple statements and questions, which we used as headlines, with the aim of starting conversations between the brand and its intended audiences. These headlines were brought into the real-world through a toolkit comprised of many disciplines. From stationary and printed event collateral, to website design and development. The result was a verbally and visually cohesive and coherent brand world.

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