By creating a brand that talked to its audience with personality and directness, we could cut through the noise of the existing landscape. We built our strategy around the brand idea, 'Say It Straight' and both verbally and visually communicated a fuss-free, conversational ethos. A business run by people, for people.
The marque needed to Say It Straight. The purest form of Hudson Webb were the names themselves, so we created an elegant monogram with a separate wordmark.
We wanted to create a brand Hudson Webb could grow into. A brand that reflects what they do today, and what they could do in the future. For the word mark we took away any excess, leaving exactly what was needed. The principle of the logo then expanded into a dynamic visual language, with a colour palette designed to stand out in an industry at a standstill. We then gave guidance over how Hudson Webb should speak, helping them deliver their varying messages to equally varying audiences.
Flexible identity system
Alongside the marque, we create a dynamic and flexible identity system, which took inspiration from the blueprints of venue spaces. By outlining and scaling-up parts of the marque, we created an interesting graphic device, which we used to reference both the industry and a large part of Hudson Webb's offering, venue sourcing and site evaluations.
Bring the brand to life
Following the re-brand, we worked in-house on a number of new projects to bring the brand to life across multiple touch-points, from printed collateral and environmental signage to event merchandise. We also designed and developed the new website, which we launched alongside the brand.