STRATEGY
Creating strategies to ensure maximum success for your brand.
SERVICES
Brand Strategy Workshops
Creating an overarching strategy for a brand can help to ensure your message engages with your audience in the right way, and that your brand is communicated consistently.
Depending on the scale and complexity of your project we may recommend holding a brand workshop. A workshop can be a great way to get buy-in from key stakeholders and to examine your proposition. We would explore:
- The vision of the company
- Asses how ‘Your Business’ is perceived by curent clients and industry.
- Establish the core values for your brand.
- Benchmark you against competitors and peers in order to identify areas where your brand is, or can be, more distinctive and differentiating.
If you don’t already have a brand, we will work with you through engagement and discussion, to understand your vision and tailor our process to suit you. It’s not a one size fits all and we can work with you to determine the best approach whatever your size, budget or business need. This can all be managed online or in-person, depending on the current Covid restrictions.
Brand Narrative
Establishing your brand narrative usually forms part of a brand workshop, in which we would work with you on your core proposition, in order to understand what your brand stands for, and this will be the basis for deciding how we move forward creatively. There are seven fundamental questions for helping to develop your brand narrative.
- Why are we here?
- What do we do and how do we do it?
- What makes us different?
- Who are we here for?
- What do we value the most?
- What’s our personality?
- What’s our ambition?
Although they may seem simple, we find key discussions about a brand’s direction arise from these questions and the insights can help to achieve key stakeholder buy-in and consensus.
Our workshops can be held online or in person depending on current covid restrictions.
Brand Naming
Not everyone has a name ready for their new business and it can be a difficult thing to decide on, but having a memorable brand name can set you apart from your competition.
As part of our brand process we have held a number of workshops to help clients come up with a name for their business. We can tailor our process, depending on your budget or size of business, but the aim is still the same – to agree a name suitable to reflect your business and vision.
Selecting a name is a big decision for a brand and the process is not always a quick one, so be patient and open to ideas and suggestions during the process. This can all be managed online or in-person, depending on the current Covid restrictions.
Social Strategy
If your objective is to grow your audience, gain sales and build an online community, then you are in the right place. Our team specialise in creating innovative campaigns that result in improved engagement and increased brand awareness.
- Paid social media campaigns
We are experts in paid social media campaigns that drive leads and conversions with your target audience. We ensure your paid advertising campaigns are seen by the right people, at the right time. - Insights and reporting
We can translate your social media analytics to help you visualise where your social brand awareness stands, how it compares to your competitors and what your targets could be – and how to reach them.
If you are a company that already has active social media platforms but would like to seek more engagement, we can advise on strategy, audit your platforms and suggest new creative input.
